iKon Launches New VLX series in the Bass Boat Industry for Under $100k All Day

MADISONVILLE, TN – iKon Boats officially launches the double-cousin of the LX with the new VLX editions in the bass boat marketplace. 

At the core of the iKon brand is innovation, engineered-precision, tailored craftsmanship, with an enthusiast and conversationist, winning-spirit. As a tribute to the original HydraSports bass boats that graced the waters almost a half-century ago, this announcement is the second generation of a grand portfolio in the making by HCB Yachts. iKon proudly introduces the new VLX21 to the marketplace March 22, 2024 at the BassMaster Classic in Tulsa, Oklahoma, with the VLX20 to follow in June 2024. 

This newly expanded model is solely enthusiast-owned and truly recognizes the need for boats Under $100k All Day.  

The prerequisites for the ongoing portfolio expansion centered on leveraging sophisticated intellect and technology in the LX series, with consummate an innovative product that will allow Anyone to Become an iKon. In favor of adopting a grassroots strategy, we partnered with experience-enabling, customer and dealer focus group product experts, and professional anglers, Jacob Wheeler, Kyle Welcher, and Hunter Shyrock.

“With the Braintrust of expertise, we knew we could deliver an iKon bass boat solution that everyone would desire for a new price point,” said President, Scott Womack. “The challenge was designing a solution that delivers on iKon promise(s) without compromising anything in quality and marque features.  And, the team nailed it on all cylinders.”

The new VLX edition uniquely illustrates more engineering and sophistication than any boat of its class. Born from a grassroot spirit, the VLX series epitomizes the power of an engineering and customer centric brand. After a surgical product development, the VLX exemplifies our “iKonic Terrain” (iT) stinger and deck system, the “L2” Livewell System, and the second generation of our “Hydrodynamic Stabilizer System” (HSS), with an entirely new seating and dash cockpit, a lot of new VLX fingerprints throughout, and delivers with the need for speed!

Heritage grows from innovation, and people of excellence enable us to take on today’s challenges – and win!  With youth fishing on the rise and the changes in the world in technology and wildlife, this new boat offering will connect the dots of legacy and tradition to grow our future and enable Anyone to Become an iKon.

Now with this new VLX product class added to iKon’s portfolio, we are better positioned to offer superior product solutions and cast a much larger net for all of our future customers to enjoy!  It’s everything you expect in a bass boat, and more!