iKon DNA
Born of an iKonic Spirit
iKon boats, LLC, is a subsidiary of east Tennessee’s HCB Yachts (HCB), and is headquartered right down the street from HCB (Vonore, TN) in Madisonville, TN.
Redefining the Bass Boat Market
Rooted in Hydrasports’ half of century heritage, it was unanimously decided by the board in 2019 to expand operating activities into freshwater with a transformational bass boat portfolio. The prerequisites for the ongoing expansion centered on leveraging sophisticated yacht engineering and technology with consummate fishing anglers’ intellect to develop an innovative product that will redefine history in the market. In favor of adopting such a strategy, HCB Yachts partnered with experience-enabling, product expert and professional angler, Brent Butler, and ultimately two-time Angler of the Year, Jacob Wheeler.
Redefining the Bass Boat Market
Upcoming Models
After careful product design and development, the company will debut its first LX21 model in March of 2023, at the Bass Master Classic in Knoxville, TN. The next generation of model introductions include the LX20 in August 2023 and the VLX series editions coming in 2024. The LX revealed the patented, first-in-class, a fully automated livewell control system to manage the environment and temperatures for fish protection and survivability. Partnered with Norm Latona, owner of Southeast Pond, and Chief Engineer of HCB Yachts, Mike Myers, the all new L2 livewell system became a reality.
Bass Boats As iKonic As Our Name
The brand “iKon” was chosen by a panel of enthusiasts to register the iconic aspiration to grow fishing and be remembered for it. In an ever-changing world, the LX editions were developed to overcome existing hurdles, such as:
- Protect fish
- Run comfortably on rough and calm waters with no compromises
- Maintain vessel performance and responsiveness with no compromises
- Offer more everything
Bass Boats As iKonic As Our Name
A New Brand
The LX boat was introduced with more integration, more fishability, more intuitiveness, more comfort, more response, more storage, more protection, and WAY more personality. The side profile and horsepower hips of the LX exemplify the sleek agility in rough and calm water under various speeds, water columns, and turns. With youth fishing on the rise and change in the world in technology and wildlife, this new brand will connect the dots of legacy and tradition to grow our future. The under-the-hood features and innovation debuted in the LX have reached aggressive new standards for future products to exceed in the industry, and a relentless pursuit to preserve and grow fishing.